30 Aug 2018
In the current technical era easy access to the everything via small handheld devices like Smartphones creating confusing situation while deciding on which is the best set-up either it should be a mobile app, or they need to develop a responsive web-based product?
Mobile App vs Responsive Website – choose one or both?
The reason behind this hard decision is because both have their own benefits. we can’t say that which one is better than the other, these things can depend on your business needs.
What is the scenario?
You have three options. First is to create a mobile application or the other way is to have a mobile-based responsive website or perhaps both.
If you are preparing to grow your business based on mobile presence, then your first consideration should be a mobile app. Mobile applications and websites can look alike at first look, and then you can identify which one is the best suit that will meet your business needs. it depends on the number of things such as required features, intended purpose, available budget and targeted audience.
In this script, we can’t say which one is the best for your business. Because it should not be a question. In its place, we will give you a better impression of the difference between a responsive website and a mobile app. So you can choose the best option for your business.
Difference between a mobile app and a mobile (responsive) website
Before going in complexity to know the benefits of both of these we need to know the differences of Both a mobile website and an application.
Advantages of Responsive Web Design
Producing mobile responsive mobile websites is the elder, and possibly less fashionable, of the two options. In most cases, the benefits of responsive web design include two grave areas:
Time: It takes less time to Launch a mobile site compare to designing an application. Almost all industries these days required mobile sites to stay in the market, so making a responsive mobile experience is the smallest thing that developers can do.
Compatibility. Responsive website can increase the user experience across different types of mobile devices at other side a mobile application needs developing for each operating system and device type. Users who own devices of different types may especially appreciate the benefits of compatibility that responsive websites provide.
Maintenance: Maintaining a mobile app requires additional testing and background support. In contrast, a Responsive design’s “one size fits all” approach means less annoyance for business owners, developers, and consumers. So Spend less time on maintenance also frees up time to focus on more important things like marketing.
Cost: The other main reason is Responsive web design is comparatively inexpensive when compared against the expenses of designing a native mobile app.
As you know, you get what you pay for. Responsive mobile sites can’t fulfil today’s business climate, because they aren’t as fast or as functional as native mobile apps. It takes more time to navigate to a mobile site through a phone’s browser when compared with the suitability of an app, and once users are there, the platform usually performs slow.
And the other side implementing the same interface for both platforms may damage your strategy. This mainly relates to the single-window restriction. The single-window restriction says that a user shouldn't have to leave their current page to access all the content they're looking for; however, with mobile sites it's often impossible to fit everything onto one page.
The advantages of Mobile Apps
Mobile apps take much time to develop and it’s also more expensive compared with a responsive website, but they feature several advantages in other areas:
Functionality: Apps feature & functionality are much better than mobile-oriented sites. Because apps are specifically made for a particular OS. It means apps can easily integrate other features and tools of the device as well as support functions that aren’t possible with web-based HTML5 or any other technology.
Personalization. Smartphone apps are the best solution for services that need regular use. A mobile app allows users to create personal accounts and set preferences, and keep dynamic info at hand. If you see from a business point of view, smartphones apps provide better support for target an audience.
Brand identity: Noone can beat a native mobile app for brand responsiveness and promotion. With easy shortcuts, mobile apps put your business in front of each user, and the custom code used to create apps can transmit information spinal to trades about user behaviours to inform upcoming development choices.
Push Notifications: Ability to send instant notifications of every update is a major reason why business and enterprises should build an app. It allow you to promote products and services regularly increasing your sales and profits.
Speed: No doubt mobile apps are designed from top to bottom with proficiency in mind. Apps load faster than web pages because they aren’t messy with pointless site elements. It especially made for optimized and enhance user experience.
Designing mobile apps is tough because it depends on who you have on your development team. Develop an application requires a different set of skills than adopting a site for mobile.
To combat this, most businesses pay a huge amount for native app development that takes much time than building and developing a mobile site. These are the two drawbacks of native app development but at last, Investing the time and investing the money gives your business a huge hike.
Most of the businesses need, and already have, mobile-optimized pages these days but on other side native apps usually perform more efficiently, not each and every business needs one to be successful. But remember If cost is not an issue then mobile apps can be powerful for brand awareness, marketing, and creating a quality user experience.