Real-World Applications of Augmented Reality and Virtual Reality


30 Aug 2018


Real-World Applications of Augmented Reality and Virtual Reality

Digital technologies are changing the world, now augmented reality has evolved in various ways and has proved to be beneficial in use. With improving technologies, AR and VR Enhanced the user experience. While combining AR and VR with cognitive technology are providing opportunities in manufacturing. Nowadays it’s very common to hear terms like Augmented reality and virtual reality. To explain these terms hopefully we are providing a simple explanation and basic understanding of what these are, how they differ and how they’re contributing to the digital transformation.


So what is VR?

The most basic and simple definition of VR is: “Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment.”


And what is AR?

AR definition will neatly separate (Virtual reality) VR from augmented reality (AR). “Augmented reality is the integration of digital information with the user's environment in real time. Unlike VR, which creates a totally artificial environment, AR uses the existing environment and overlays information on top of it.”


Systems that can Provide More Immersive Experiences AR & VR Consoles

We can get immersive experiences to come from more expensive and complex systems like the HTC Vive and Facebook-backed Oculus. These devices offer the most immersive VR experiences with 6DOF - six degrees of freedom, which is a different way of saying that users can physically move around in the virtual environment, moving in a world that responds to physical movement. Definitely, this impressive level of immersive experience comes at a price: in addition to a powerful PC, cameras, wired connections and a room with plenty of open space are required. There are many other options from Sony (the PSVR) and Microsoft (HoloLens, a mixed reality headset) also offer relatively options to consider.

The possibilities of AR in educational and commercial applications are unlimited. Earlier Personal Computers, smartphones and tablet applications for augmented reality were focusing only on games but nowadays uses of Augmented Reality extended on a larger scale. The military is using AR for surveillance. Medical sector using AR in preparing of surgeries.

VR technology has the power to change the future in a number of fields like medicine, business, architecture to manufacturing. Medical professionals and Psychologists are using Virtual Reality to strengthen traditional therapy methods and research effective solutions for different treatments like PTSD, anxiety and social disorders. Doctors are using Virtual Reality to train students of a medical career in surgery, treat patients’ pains and even help paraplegics patients.

In the business field, a variety of industries are benefiting from Virtual Reality. Automobile Industry is creating safer vehicles, architects and
designer are constructing stronger buildings and even travel agencies are using it to simplify the planning of vacation.  


Practical Applications of Augmented and Virtual Reality Experiences


1. VR in Education:

Nowadays VR is using in many different kinds of fields but the most interesting and most immediate is training and education. Several types of research have shown that people who learn and train in VR understand and memorise the information much more deeply compare to those who simply use books and videos and other traditional methods.

In one experimental study, students learning construction management were broken into two groups, one using VR and the other traditional methods, and the group who was using VR scored higher on tests. In another case, students of medical using VR did much better on live patients compare to those who learned via traditional methods.

2. AR in Measurements:

One of the most useful and important applications of AR is their ability to measure spaces accurately using only a phone's camera. Flooring material companies can use this feature to measure customers' rooms before visualizing different kinds of flooring, all in the comfort of their own home. One great example of AR is MTailor company that has developed an Application that can measure customers using their phone’s camera and then customizes suits for the customer without any formal measuring appointment.

3. AR & VR in Shopping:

One of the biggest challenge online merchants face is to give customers an excellent shopping experience and reassuring that the product they are considering to purchase is actually what they are looking for. Shoppers always want to get a better look and feel for a product before they make a purchase. So this is another exciting application for both AR and VR experiences. One company is built a full commerce application that allows visitors to purchase in any famous location, like Paris or New York. Once the user selects the location, the customer is able to walk around the store, browse products and even pick up items for sale. Combining the best of online commerce experiences, shoppers can check detailed specifications and most importantly, click the buy button to have it shipped to them. 


4. AR in Wayfinding:

AR excels at being able to enhance wayfinding and this is the extremely popular application of this technology.  These wayfinding solutions have enhanced the ability to navigate the route of unknown place while evolving from stored digital maps to real-time crowdsourced wayfinding that includes traffic and the fastest and efficient route to our destination.

One other example is, imagine an application at a concert that allows the user to find other friends at a concert or sporting event or imagine a guided tour of a college campus or hospital. An application could be developed to tell you when to go to the hospital, where to park, how to walk through the buildings to find your specific doctor and offer you tips after the complete procedure on how can you recover quickly. 

5. A Virtual Tour of Your Future Home:

Virtual and augmented reality is coming to real estate. Now, we are able to walk inside our home before they are actually built. The opportunity for this new technology is fantastic. We’re not talking about merely seeing homes online. The future of this technology is virtual showings. Home shoppers will be able to virtually stage the potential home within their VR goggle view.  And, they can able to find data, nearby shopping centres, schools, dining.  Builders can leave notes for visitors within the virtual tour about building materials and many more things.


Augmented reality and Virtual Reality have evolved in various ways and has proved to be beneficial in improving technologies, VR is bound to enhance the human experience. While AR has been combined with technologies.