Wearable Technology : The next big revolution!

Wearable Technology : The next big revolution!

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Wearable Technology is a category of devices that people can wear. Some of the popular gadgets are fitness bands, trendy headphones, digital watches, glasses, virtual reality headsets, etc. Some gadgets include tracking information related to health and fitness while others have heart rate sensors, motion sensors, cameras, etc.

Activity Trackers: An activity tracker is a device for tracking fitness-related metrics such as distance walked or run, calories burnt, and in some cases heartbeat and quality of sleep. Some of the devices also serve as a smartwatch, gives incoming calls alert, messages, and has many other interesting features.

Smart Eyewear: Smart eyewear is a wearable headset that resembles a pair of eyeglasses. One of the most popular eyewear we know is Google Glass, which is a voice-controlled Android device that displays information directly in the user's field of vision

Smart T-shirt: The Smart T-shirt is a wearable technology capable of recording the person’s movement, heart rate, and respiration. It sends the captured biometric data to an app so that the user can track their fitness without wearing anything else besides the smart t-shirt.

Smart Shoe: Smart Shoe is a wearable technology that guides the wearer to navigate without looking at the map application of their smartphone. This device consists of preprogrammed insoles with sensors that are connected to the smartphone via Bluetooth. 

Wearable Technology at Workplace

It is generally assumed that wearable technology is for personal use only, but it surely finds its way in the enterprise world. It'll depend on the individuals and businesses to find out creative ways of using these wearables in improving their operational efficiencies, marketing, customer engagement, and the way they do business. Here are a few ways that wearable technologies could be used in business and commercial setups.

Employee Wellness: Organisations can use wearable devices to track employee health as part of wellness programs. Fitness monitors can keep a check on employee’s activity levels. This data can be tied to health insurance policy premiums or other incentive programs to reduce healthcare costs.

Demonstrations, training, troubleshooting: Augmented Reality headsets can be used to demonstrate what exactly one is seeing – in real-time or on-demand, with colleagues or customers. This technique finds its usefulness in multiple industries, like hospitality, real estate, advertising, healthcare, mechanical, construction, etc.

Travel: Wearable headsets, like Google Glass, can help both business & leisure travelers discreetly access information on unfamiliar localities without using their smartphones.

Sports and Entertainment: Wearables like the smart t-shirt and wearable cameras can be used by sportsmen, athletes, or stage performers, which can capture their movements, metrics, and experiences that can be shared with their fans. Imagine, during a cricket match audience can know whether the batsman’s heart-rate spikes while facing a fast bowler, his experiences during crucial moments of the game, or fans can exactly see what a batsman is seeing at the time of hitting a ball.

Advertising: Wearables can create more opportunities for businesses to reach and connect with their target customers. Moreover, it’ll add to the ad inventory and revenues.

Shopping: Wearable technology will allow retailers to connect the dots between pre-store and in-store consumer behavior, and reach a new level of interconnected retail.

Shipping and Logistics: Wristbands can play an important role in streamlining logistics. For example, a supermarket chain gives armbands to staff in a distribution center. These can track the goods being transported across 9.6 miles of shelving, eliminating the need to mark clipboards and giving managers estimated completion times.

Emergency Workers: A smartwatch might seem like a purely consumer-facing device, but it can offer vital data at a moment's notice to certain emergency workers or medical personnel.

Sales and Marketing: The rise of wearable devices will create new means for sales and marketing, including smarter, more robust customer data collection, and stronger insights into user interaction. Sales professionals can get access to CRM or prospect/client information on the go.

By Jitendra

18 Nov 2020

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