The COVID-19 makes us leave in lockdown and also makes us to work from home. In this case, the app named ZOOM helps us a lot.
While there is no doubt that the use of almost all types of apps has increased in these divisive days, the ones that stand out the most are Apps Chat Chat. By turning social distance into long-term entertainment - these apps make a lot of money every day. The incredible growth of apps like Zoom is proof.
Zoom is a cloud-based conference tool that allows users to interact virtually with audio, video, and chat. The advantage of a competitive company focuses on easy products and high-quality audio/video output.
The Zoom Business Model is developed to charge businesses to repeat fees for a variety of products offered by the company. Also, Zoom makes money by advertising hardware products.
Zoom is a cloud-based video communication app that lets you set up video and audio conferences, webinars, live chats, screen sharing, and other interactive skills. You do not need an account to attend the Zoom meeting, and the platform is compatible with Mac, Windows, Linux, iOS, and Android, which means almost anyone can access it.
The SAAS platform allows users to interact with potential partners and other video users, helping them maintain their workflow even if they are physically unavailable.
Users can hold individual meetings or hold video conferences with up to 500 participants. Screensharing allows meeting participants to better communicate within the meetings and disseminate information.
Global acceptance of Zoom is powered by its two main products: Zoom Meetings and Chat as also Zoom Rooms and Workspaces.
According to SensorTower, Zoom was the highest downloaded app on all the platform.
According to statists, Zoom was the most downloaded app in one week of March.
How does ZOOM works?
There are some ways and tactics zoom uses to generate revenue. We will discuss them in this post.
Zoom earns most of its revenue from offering subscription plans with varying features. As of writing, Zoom offers 4 different subscription plans for its users –
The Basic plan is free to use and it allows its users to host up to 100 participants in a single meeting (video conference), unlimited 1 to 1 meeting, online support, and additional features on video calls, web, and group collaborations. The only limitation is that the duration of group video call is limited to 40 mins. Another group calls with the same participants can be made only after a cooldown period of 10 minutes. Zoom’s Basic plan is more suited to personal use-cases.
The Pro plan is currently priced at $14 per month and carries over all the features provided by the Basic plan along with added benefits such as – group video call duration increased to 24 hours rather than 40 minutes, the ability to add more than 100 participants for a set fee, integration with Skype for Business and much more.
The Pro plan is more suited towards professionals and small teams aiming to collaborate from their desired locations.
The Business plan is currently priced at $19.99 per month and requires at least 10 members to be present in your team. As the name suggests, this plan is more suited for small to medium businesses. The Business plan carries over the features offered by the Pro plan along with lots of added benefits. The Business plan provides the ability to host video meetings with up to 300 participants by default (with the ability to add more by paying for it), dedicated phone support, custom emails, logins, URLs, domains and admin console.
The Enterprise plan starts $19.99 per month and requires there to be at least 50 members present in your team. As the name suggests, the Enterprise plan is most suited towards large businesses and enterprises. The Enterprise plan carries over all the features provided by the Business plan while offering newer ones better suited for large teams, businesses, and corporations such as – the ability to have up to 500 participants by default, unlimited cloud storage, discounts, and bonuses on other Zoom offerings, analytics, tracking tools, and dedicated support staff.
Zoom Phone is a cloud-calling solution designed for users who want to have quick calls without video. Users can launch a VoIP call instead while using the same Zoom tools available in its Meetings product.
Other features include:
and many others. Similar to its other products, Zoom charges a monthly subscription fee of $14.99 for every host (or $12.49 per month when billed annually).
Zoom Video Webinars is a web conferencing service that allows users to broadcast a Zoom meeting to up to 10,000 view-only attendees. Webinars start at a capacity of 100 participants and scale up to 10,000 participants, depending on the license bought.
As the organizer of the webinar, one can share your screen, video, and audio. Furthermore, attendees can use the chat or question and answer options to interact with the webinar host.
Registration for webinars may either be optional or mandatory, depending on the privacy settings chosen. Webinars can either be held once, reoccur successively, or the same session can be held various times.
Webinar pricing starts at $14.99 per month and user (when billed monthly). On top of that, a webinar license must be purchased. The price depends on the number of attendees hosted.
Lastly, Zoom offers special packages to organizations in the Education, Finance, Healthcare, and Government industries.
For instance, schools will have to pay 1,800$ annually to unlock 20 hosts and access the company’s premium features.
Zoom Rooms are conference room systems that allow organizations to conduct video conferences. Customers can use their existing hardware providers such as Polycom and Cisco or purchase from Zoom-certified hardware providers.
The company's Professional Services unit ensures that the installation of conference rooms continues as smoothly as possible.
Customers are charged a monthly subscription fee, which comes in at $ 49 per month per conference room installed (or $ 41.58 per month when charged annually).
Besides, Zoom collaborates with manufacturers such as DTEN or Aver to provide their customers with the necessary hardware tools.
In all similarities, these providers pay a percentage of all hardware sales on Zoom. In return, Zoom will ensure that it promotes its products to corporate customers.
In the first quarter of 2020, Zoom reported revenue of $ 328.2 million, an increase of 169% from the same period last year. The number of customers with more than 10 employees has also grown to about 265,400, an increase of 354% from the same period last year.
Eric S. Yuan, Founder and CEO of Zoom said the rapid growth of Zoom is a problem for COVID-19 and it is. However, Zoom was growing steadily even before that.
Here is the revenue growth of ZOOM and it shows a high jump from FY 18 to FY 19.
As of Jan 2020, Zoom has received $ 622 million, total revenue of $ 500 million, and revenue of $ 12 million.
This is how the zoom app works and how zoom app generates revenue. You can also build your app like zoom. You just need to find the best app development company, and you can build your app.
At AppVoxel Technologies, we have experienced developers. They have complete knowledge of using the latest marketing trends and have a solution to your problems. You can contact us to understand and develop an app like zoom for you.
10 Jan 2021
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